soft power

Narendra Modi’s formula for ‘Brand India’: Leverage legacy, ‘soft’ power; marry global demand with India’s strengths
Oct 01, 2013
Campaign India Team

Narendra Modi’s formula for ‘Brand India’: Leverage legacy, ‘soft’ power; marry global demand with India’s strengths

‘Don’t try to impress the world, inspire it,’ said the Gujarat chief minister, at IAA’s Platinum Jubilee Global Marketing Summit in Mumbai on 30 September

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