shuvadip banerjee
Jun 04, 2025
From cookies to clicks: ITC Foods’ multi-speed marketing play
The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and shifting consumer behaviour—all without choosing sides.
Feb 28, 2024
IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge
A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey
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