sandeep tarkas

IAA Knowledge Seminar: ‘Innovations are key to success of marketing’
Dec 31, 2014
Campaign India Team

IAA Knowledge Seminar: ‘Innovations are key to success of marketing’

The Knowledge Seminar was hosted in Bengaluru on 20 December to discuss the future of retail marketing.

Media planning and buying without viewership data: How it's done
Dec 21, 2012
Shephali Bhatt

Media planning and buying without viewership data: How it's done

Campaign India spoke with some advertisers and media agencies on the parameters considered to buy air time in the absence of TAM data

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