report
Over 50% of retention marketers are integral to marketing teams: WebEngage report
The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.
10% lift in purchase intent through CTV campaigns: Report
In partnership with MiQ and Samsung Ads, along with Kantar as its research partner, the report highlights the efficacy of a brand on connected TV
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Indian sports sponsorship crosses Rs 9,500 crores in 2021: GroupM ESP
Cricket retained its position as the most popular sport, accounting for 94% of the total sports adex
1,447% of product conversations stem from the creator economy: Tonic Worldwide report
54% of product searches take place on Amazon
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Efficiency and emotion most important factors in good customer experience: Havas study
The study is based on consumer attitudes towards CX as a practice by brands and surveyed 28,000 consumers across five markets
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Ad volumes for January to February 2021 highest since 2017: BARC Report
Report says FMCG, e-commerce categories grew by 36% and 21% respectively compared to the same period in 2020
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