rb
dentsu X bags the media biz of Reckitt Benckiser
The account was won post a multi-agency pitch
McCann wins global ad account for RB cleaning brand Dettol
FMCG giant RB has appointed McCann Worldgroup to handle its cleaning brands Dettol and Lysol worldwide - while incumbent Havas Worldwide has been handed a new strategic role.
Dettol gets kids to deliver musical hygiene lesson
Watch the film conceptualised by McCann Worldgroup here
McCann Worldgroup to handle Dettol projects in India
Havas WW will continue to be the agency on record in India and globally
RB adds Droga5, W+K, McCann to global roster
Mandates cover Air Wick, Clearasil, Finish, Mucinex, Delsym; Havas WW to manage other brands
RB invites agencies to pitch for Dettol's creative duties in India
Havas Worldwide has handled the brand since 2008; 'creative challenge' process managed by London-headquartered AAI
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