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One Show Interactive changes to quarterly entry system
The One Show has introduced a quarterly entry system, as opposed to the annual entry system that has become the industry norm. Entries will be posted on the One Show Interactive site and will be viewable by the general public in real-time. Once work appears on the site it will trigger the system’s social networking features, (updates on Facebook and Twitter), effectively attempting to promote the entrant’s work.
Getting ready for the turbulent times ahead
In a couple of months, we’ll know if the economy is, indeed, bouncing back. There are optimistic numbers being bandied about combined with low inflation, a resurgent stock market and talk of green shoots and a robust rebound.There’s no greater proof of the state of the economy than actual sales in what is traditionally a great time for marketers – Diwali.In addition to it being Diwali, marketers have high-attention programming which will carry the messages to the consumers – cricket.
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