poke

Sep 15, 2008

The real world is driven by web: Roope

Nicolas Roope, founder of the London based digital agency Poke, emphasized on the role of web in the design domain in his presentation on the day one of the Kyoorius Design Yatra seminar 2008. Roope jointly set up Poke in 2001.According to Roope, web has become a culture in itself. “It’s about rules and behaviour that emerge within that community.” He pointed out that the culture of the web is feeding back itself in the real world. “The real world is driven not by TV, but by web,” he said.

Sep 15, 2008

Kyoorius Design Yatra '08: Quotable Quotes

We've put together some of the quotable quotes overheard at the Kyoorius Design Yatra '08, to give you an overview of the first two days.Paul Belford, This Is Real Art: "People who write guidelines in advertising, know very little about advertising."Tyler Brûlé, Winkreative, Monocle: "Wallpaper* was a beautiful accident. Monocle is the magazine I always wanted to do."Nicolas Roope, Poke: "The real world is driven not by TV, but by web."

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