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Cannes Lions 2022: 'Creativity is a superpower' says P&G's Marc Pritchard
Jun 22, 2022
Ida Axling

Cannes Lions 2022: 'Creativity is a superpower' says P&G's Marc Pritchard

Pritchard discusses why creativity is a force for growth

P&G Shiksha gets Sushila to thank the ones who helped her teach
May 17, 2022
Campaign India Team

P&G Shiksha gets Sushila to thank the ones who helped her teach

Watch the film conceptualised by BBDO India here

P&G elevates Sundar Raman as global CEO, fabric and home care
Oct 07, 2021
Campaign India Team

P&G elevates Sundar Raman as global CEO, fabric and home care

Was president, global home care and P&G professional

P&G defies pandemic with 12% jump in annual adspend
Aug 13, 2021
Gideon Spanier

P&G defies pandemic with 12% jump in annual adspend

Adspend leap over the past two years marks a strategic shift after four years of previous cuts

P&G hikes adspend 8% to $7.33bn in first increase for four years
Aug 09, 2020
Gideon Spanier

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

WPP, BBDO and P&G named decade's best creative companies by Cannes Lions
Jun 29, 2020
Simon Gwynn

WPP, BBDO and P&G named decade's best creative companies by Cannes Lions

WPP is Holding Company of the Decade after scooping annual title for seven straight years.

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