performance marketing
Feb 20, 2024
Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”
Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions
Apr 09, 2021
Twitter: Performance is our ‘number one’ focus in 2021
The social media platform is doubling down on direct response advertisers
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Mar 18, 2021
Our ability to offer integrated solutions prompted the change: Rubeena Singh, iProspect
As iProspect re-launches as a digital-first media agency, we caught up with Rubeena Singh, CEO, iProspect India, about the need to change, her new role and what’s in it for clients
Mar 02, 2021
Airbnb slashes spend in permanent shift from performance marketing to brand
CEO describes move as 'very important'
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