olympics 2022

Feb 06, 2022

Brands and the Beijing Winter Olympics share a common vision: Get through unscathed

How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China

Jan 27, 2022

Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms

The top five markets in 2022 will continue to be the US, China, Japan, UK and Germany, while the fastest growing markets will be India, US, Russia and Canada

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins