mogar group

IPL: When latent demand met the opportune time
Oct 08, 2013
Campaign India Team

IPL: When latent demand met the opportune time

It took over a decade for a league - or two - to be conceived. One of them overcame apprehensions, and rose. Could it have happened earlier? And what has it spawned? Raahil Chopra asks some key ‘players’.

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