media360asia
PHOTOS: Media360Asia 2014
The 2014 edition of the Media360Asia conference drew more than 250 invited guests from across Asia-Pacific and the globe to discuss pressing issues in media yesterday in Hong Kong. Please see the related-article link at the bottom of the page for highlights from the event, and stay tuned for the March edition of Campaign Asia-Pacific for in-depth coverage.
Media360Asia: Sorrell says media is the industry's engine of growth
The second Media360Asia, Campaign Asia-Pacific’s invitation-only event, launched Wednesday with a punchy Q&A between WPP’s Sir Martin Sorrell and CNN’s Richard Quest - on the business of media
Media360Asia: Agencies serve new role
Conceptualisation is an increasing part of the agency model. But agencies must come to terms with data to remain valued partners.
Media360Asia: Change on the agenda
Industry summit highlights the need for media agencies to adapt to meet the challenges of disintermediation, digitisation and procurement.
Media agency models, privacy and talent among key themes at Media360Asia
Accurately valuing changing media mix, tension between big ideas and procurement-driven savings, talent, real-time marketing, data infrastructure and privacy were discussed.
Move from ‘Mad Men’ days to ‘Maths Men’ era uncomfortable, says Sir Martin Sorrell
Delivering the keynote at Media360Asia in Hong Kong on the 2013 outlook for media and advertising, the WPP CEO said the greatest competition for agencies no longer stems from each other
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