media strategy
A first look at the MediaWorks 2019 mentors
In addition to attracting the region’s top brand and agency talent, MediaWorks is proud to draw the industry’s game-changers who will mentor and guide this year’s delegates.
Why media strategy is a creative problem
Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose environment over efficiency, quality of positioning over absolute price, says the author.
‘Change the pairing of people working on your brands’: Michaelides
Mindshare’s George Michaelides uses a simple acronym to test whether the brand’s got the right ideas from the agency – IDYL2S – which breaks up into the phrase ‘Ideas You LikeTo Share’.
Anant’s blog: Watch out for George Michaelides
StrawberryFrog’s Scott Goodson sent me a link over the weekend to the first app for the iPad that his agency has just created.Scott’s been at the cutting edge of modern communications, helping brands deal with the crazy world of media in an age where consumers are receiving their news and entertainment in ways that we could never have imagined.A couple of years back, Scott was one of the speakers at Goafest.
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