media spend

Apr 10, 2024

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.

Jun 16, 2016

IPG Mediabrands revises Adex growth downwards to 16.2 per cent for 2016

Earlier report for India predicted 18.4 per cent growth in spend this year

May 17, 2012

Jayalalithaa's media blitzkrieg: Will it help brand 'Amma'?

Ads featuring the Tamil Nadu Chief Minister in national newspapers on 16 May 2012, on completing one year in office, have been a talking point. Brand specialists examine what it does for her