martech
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations
Ad:Tech 2024 to be held on 13 and 14 March
The event aims to decode trends and industry breakthroughs, spanning AI, attribution, e-commerce, influencer marketing, privacy-centric identity, and evolving customer experiences
Accenture acquires martech consultancy The Lumery
The Lumery's 80-strong team across Australia and Bengaluru, India, will join Accenture Song’s marketing practice—delivering services including personalisation, CRM and loyalty, testing and automation
Nine martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year
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