marketing budget
Apr 01, 2024
BL Agro launches new center for excellence, targets 20% growth
The FMCG giant known for its 'Bail Kolhu' edible oils is ramping up its dairy ventures by launching a 'Center for Excellence for Cow Breeding and Dairy Technology' in Bareilly, allocating INR 50 crores for marketing to target at least 20% growth.
Mar 13, 2024
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them
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