lightspeed research
Mobile instant messaging: The killer app and its implications for marketers
IM users value functionality most, but are not strongly opposed to in-app ads, finds a recently study across 10 Asian markets by Lightspeed Research.
Coca Cola scores well in FIFA-World Cup sponsorship association
It may seem a little early to be judging feedback on the FIFA-World Cup sponsorship, but according to an exclusive Marketing poll, carried out by Lightspeed Research, brands have yet to benefit from their sponsorship of the World Cup. The mobile research, conducted in the UK during the England vs USA game last Saturday, shows that 88% of respondents did not feel that their opinion of the official sponsors had changed as a result of their link to the World Cup. Only 8% claimed that sponsorship had a positive effect on their view of the brands, while 84
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