How the IPL game pans out from here for media and marketing.
The network has won the consolidated rights for five years (2018-2022). The bid is valued at Rs 16,347.5 crore
The increase in the price of IPL will be good for the advertising business
The DTH player believes if Star's bid is successful it would be 'anti-competitive' and 'anti-consumer'
We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI
Some tweets that caught our attention this week
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins