indian consumer classification

Opinion: We need a new type of consumer classification
Jan 03, 2012
Alpana Parida

Opinion: We need a new type of consumer classification

Alpana Parida, president of DY Works, presents a case and method for redefining consumers

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Venke Sharma joins Sprinklr after departing from Disney

2 Venke Sharma joins Sprinklr after departing from Disney

Bisleri India on the hunt for a new creative partner

3 Bisleri India on the hunt for a new creative partner

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Times Power of Print throws down the gauntlet to ad agencies

5 Times Power of Print throws down the gauntlet to ad agencies

Jindal Steel celebrates the grit of India in new campaign

6 Jindal Steel celebrates the grit of India in new campaign

IIM Mumbai opens submissions for a new PR agency

7 IIM Mumbai opens submissions for a new PR agency

Is KFC set to part with Ogilvy India?

8 Is KFC set to part with Ogilvy India?

IndiGo Airlines opts for online creative pitch

9 IndiGo Airlines opts for online creative pitch

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

10 Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations