geeta lobo
Jan 14, 2020
Opinion: Cyber coaxing - nudge strategies in the age of AI
AI based nudges would be even more powerful levers to modify behaviour
Nov 04, 2019
Opinion: Hacking into the Homer brain
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
