experiential marketing
We aim to create content and engagement that goes beyond the realm of a broadcast channel: Sujoy Roy Bardhan
The head of marketing, OAP and licensing at Sony Yay, shares insights on the channel’s on-ground initiatives, how it communicates with brand’s through OOH, and more...
Cheil ropes in Samrat Das Gupta to head experiential marketing
Was VP and business head at Grey India prior
Maxus appoints Vidur Patney to head experiential, Pooja Verma for ESP
Patney moves from Globox Media; Verma’s last assignment was with Make-A-Wish Foundation Singapore
OOH player Laqshya looks to ‘Connect’ with experiential arm
To launch creative vertical by end of 2013
Group M announces experiential marketing division Dialogue Factory
The agency is headed by Dalveer Singh
Mindshare India: 5 areas Media Agencies should focus on in 2011
R Gowthaman, leader, South Asia, Mindshare, has seen media independents from the time the phrase was born in India. Here, he shares with readers, his areas of focus for 2011
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