election advertising
3 days ago
The changing face of political ad campaigns in India
From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.
Apr 23, 2024
BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a month
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
Nov 03, 2023
INS issues notice to publications about election-related advertising
States that members should accept advertisements only after receiving advance payments
Oct 10, 2019
INS asks publishers to accept election ads remuneration only in cash
Looks to address issue of non-payment from advertising agencies
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