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What the Disney—Reliance merger means for marketers in India
As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation
Reliance and Disney formally announce JV
The venture will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement
Disney’s Epic investment answers the ‘should we be in gaming?’ question
Gaming advertisers say the new question brands should ask is ‘how will we go to market?’
Brands are fascinated by—and terrified of—public domain Mickey Mouse
Social media managers couldn’t tell if hopping on the first big meme of 2024 was a genius or terrible idea
Disney CEO Bob Iger says company has moved from ‘fixing’ to ‘building’
Media conglomerate posts profit hike as it reins in costs to support its streaming evolution
Disney’s diverse holiday campaign centres on new film ‘Wish’
Ad directed by Grammy winner Meji Alabi
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