digital strategies
May 12, 2014
IAMAI 2014: ‘The goal of your digital strategies should be to add a layer of convenience to your customers’ lives…’
Panel discussed need for marketers to focus on digital investment, and how consumers have begun to view digital as the primary grievance redressal medium
Nov 11, 2011
Microsoft, AOL, and Yahoo form alliance as the display market shifts again
The deal allows each of the partners to sell each other's unsold display advertising inventory to their own customers and will kick in from next year
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