Fortnightly round-up of adland's latest account pitches, reviews and wins.
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Pitch Update: EssilorLuxottica, Qatar Airways, IBM, Audi India and more
Fortnightly round-up of adland's latest account pitches, reviews and wins.
LLM ads raise concerns
AI search is set to become the next walled garden. Marketers are thinking through how this shakes out when it comes to measurement and brand safety risks.
India’s M&E growth touches INR 2.78 trillion in 2025 after two years of muted growth
The FICCI-EY report noted that the industry grew 9.1%, supported by a rebound in advertising, expanding digital consumption and a revival in live events.
Kiran Mani exits JioStar to lead OpenAI APAC
He is expected to relocate to Singapore, reporting to chief strategy officer, Jason Kwon.
The Trade Desk says Omnicom audits ‘have not identified any issues’
The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.
OpenAI shuts down Sora, billion-dollar Disney deal comes to an end
The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.
Amazon’s Creative Agent bets on scale, but can it sustain spend?
While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?
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