colours of india

Dec 02, 2008

Ministry of tourism working on "repair" campaign

The India Tourist Board is gearing up for an emergency marketing campaign in UK to convince British tourists it is safe to visit the country in the wake of the terrorist attacks on Mumbai.It has been confirmed that tourist board representatives are in talks with the Ministry of Tourism in India about the launch of a campaign as soon as possible. The ads will attempt to persuade travellers not to cancel trips to India.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins