chinese marketing

Tecno's global CMO on how to build a global brand with local storytelling
Sep 29, 2023
Minnie Wang

Tecno's global CMO on how to build a global brand with local storytelling

From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand

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