ces 2014

Jan 13, 2014

Martin Sorrell's top six spots at #CES2014

Group M caught up with Sir Martin Sorrell after a brief tour of this year's Consumer Electronics Show in Las Vegas.

Jan 13, 2014

#CES2014 Day Three: Differentiation hard to find despite plenty of buzz

CES 2014 was, of course, another year with a glaring lack of Microsoft and Apple, but the rest of the tech world was out in full force, says the author

Jan 13, 2014

#CES2014 Day Three: Two screens, rather than three or four, could be the future

Initiative's chief strategy officer for North America suggests that ever-smarter TVs might mean we return our (almost) undivided attention to the small screen

Jan 10, 2014

#CES2014 Day Two: Vanilla Ice, 3D printed food and the annoying Google Glass guys

The creative director at Jam says ‘CES is crazy because Vegas is crazy’

Jan 10, 2014

#CES2014 Day Two: Millennials are your mature tech audience, so listen up

Sarah Power, Initiative's chief strategy officer, North America, explains why understanding Millennials is front of mind for those at the Las Vegas tech tradeshow.

Jan 08, 2014

#CES2014: Marketing's guide to the world's biggest consumer tech show

Will we see the next big thing at CES? Marketing Magazine’s Matthew Chapman brings us updates from Las Vegas.