centuryply
Apr 02, 2024
Why OTT is influencing the next big trends in advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
Jul 06, 2020
CenturyPly appoints Wunderman Thompson for corporate and panel division
Account won post a multi-agency pitch
Feb 26, 2020
CenturyPly aims to be the right choice for angry Indian families
Watch the film conceptualised by ideas@work here
Sep 07, 2016
Agency Spotlight August 2016: DDB Mudra
Standout work on Max 2, CenturyPly, Royal Challenge, Ameo and Big Bazaar
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