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CEO ‘branding’: Is it a double-edged sword?
May 22, 2019
Piyush Pranjal

CEO ‘branding’: Is it a double-edged sword?

CEOs are public figures and part of the company's reputation depends on the image of the CEO. What are the upsides and downsides?

Advertisers on TV up by 161% in the last decade
Sep 29, 2011
Shephali Bhatt

Advertisers on TV up by 161% in the last decade

11% growth in categories, 139% growth in number of brands advertising on TV, in the last ten years

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