brand identity
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Pepsi unveils new logo and identity; colours 120 markets in electric blue
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first
Nova Medical Centers unveils new brand identity and name
The new identity has been designed by Ray + Keshavan
Chlorophyll launches corporate alignment tool Litmosi
chlorophyll recently celebrated ten years of its existence. The branding consultancy, headed by Kiran Khalap (pictured, right) and Anand Halve (pictured, left) used the occasion to launch Litmosi, a corporate alignment tool that attempts to help companies align their corporate values with their corporate behaviour. Kiran Khalap, founder CEO, chlorophyll, pointed out that the biggest change that had taken place in the last few years was the end of one way communication.
‘We are in the longevity game:” VBAT’s Eugene Bay
VBAT’s Eugene Bay believes in the power of storytelling. It’s what makes great brands in the minds of consumers, according to him. And a compelling brand identity can be the starting point for this narrative. The Amsterdam based branding consultant should know. His agency, bought over by WPP in the beginning of 2001, won a Gold Design Lion in Cannes this year for the Amstel Pulse (lager) bottle, designed for Heineken. In August this year, they also won the prestigious Red Dot award for the Whole Earth can design.
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