baruah

Babita's blog: Hiring the perfect talent
May 30, 2016
Babita Baruah

Babita's blog: Hiring the perfect talent

The ad industry needs to redefine the way it thinks about talent, contends the author

Babita’s blog: Creativity and Commerce
Mar 09, 2015
Babita Baruah

Babita’s blog: Creativity and Commerce

The author distinguishes between creativity for creativity's sake and the one that fulfils a brand's purpose

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