b2b marketing
Apr 22, 2024
The AI conundrum: Ethics, impacts, and future prospects in B2B Marketing
Businesses must humanise the AI experience and establish clear accountability to uphold ethical standards in marketing, opines Shubhra Sinha of Denave.
Sep 05, 2023
Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of b2b, LinkedIn's capabilities for campaign effectiveness and the importance of measurement
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