automobile marketing news

Nov 05, 2020

Nissan’s marketing head on consumer targeting and revising the agency model

Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.

Dec 20, 2016

Now, Tata Motors hits e-com highway with Hexa

Will steer clear of footballer Lionel Messi for the SUV launch campaign