apple vision pro

Mar 12, 2024

Apple Vision Pro is making headlines, but may be a premature choice for brands

With an eye-watering price tag, it's easy for advertisers to be dismissive of Apple Vision Pro as an ad platform. But extended reality has the future potential to reach consumers in ways other channels can’t reach

Feb 06, 2024

Apple Vision Pro is here: Will it be tech's next revolution?

Early reviews of Apple's latest spatial computing marvel are mixed. Whilst some say it's a revolution in tech that'll change the way we see the world, others are worried about the weight of the product on humanity...literally. Campaign unboxes the Apple Vision Pro hype