advertising week europe

May 02, 2016

Opinion: Is the Indian marketing world an elitist citadel?

The consumer classes are growing, but the marketing classes are not inclusive of them. Why?

Apr 15, 2014

The Advertising Week that was

A selection of the most intriguing talks from the annual European advertising industry get-together, now in its second year

Apr 02, 2014

Brands must commit to 'real-time' marketing for World Cup success, says Coke

Coke’s head of assets and experiential Paul Dwan warned that technology will be ‘the difference’ between the 2014 World Cup and the last one

Mar 20, 2013

If anyone gives me nonsense I'm going to say 'don't be a chimp', Sorrell says

Clarity is something the ad world could learn from sports, according to the WPP chief executive