adtech 2024
Mar 15, 2024
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
Mar 14, 2024
Ad:tech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend
The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024
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