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Google is not killing ID solutions, but has succeeded in sowing doubt
Mar 04, 2021
Jessica Goodfellow

Google is not killing ID solutions, but has succeeded in sowing doubt

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are

Discovery acquires ad-tech start-up AdSparx
Sep 23, 2020
Campaign India Team

Discovery acquires ad-tech start-up AdSparx

Also absorbs team of Novix Media Technologies

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