Videos

3 days ago

BBDO's Nikhil Mahajan on cultivating growth, clients and creativity

EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.

Apr 19, 2024

Hideous Luxury unpacks the weight of "emotional baggage" in new campaign

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

Apr 16, 2024

Shah Rukh Khan delivers message of success with humility in latest Denver ad

The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.

Apr 15, 2024

Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'

Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.

Apr 10, 2024

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Conceptualised by Moonshot, the campaign mixes humour and education to promote Bold Care’s ‘delay spray’