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Dave Trott's blog: Context=perception=reality
Feb 23, 2023
Dave Trott

Dave Trott's blog: Context=perception=reality

The author explains how one of the most important points in marketing is context

Harindra Singh takes full control of Percept Group
Mar 21, 2017
Campaign India Team

Harindra Singh takes full control of Percept Group

Shailendra Singh to continue as passive shareholder in Percept

Arun Viswanath appointed ECD, Percept/H
Apr 11, 2017
Campaign India Team

Arun Viswanath appointed ECD, Percept/H

Viswanath's key mandate is to up the ante for the agency in Pune

Percept restructures Percept Entertainment
Sep 01, 2010
Campaign India Team

Percept restructures Percept Entertainment

Devraj Sanyal appointed CEO, Percept Sports & Entertainment, Sanjay Ahire to head the content business; Harshad Bhagwat to lead Percept IP

Bata continues to change perceptions; Sushant Singh Rajput is latest to #BeSurprised
Oct 08, 2018
Campaign India Team

Bata continues to change perceptions; Sushant Singh Rajput is latest to #BeSurprised

Watch the ad film conceptualised by Contract Advertising here

Percept launches Percept Activ
Sep 08, 2010
Campaign India Team

Percept launches Percept Activ

New unit to focus on brand activation projects

Hakuhodo Percept ropes in Sharad Mathur as SVP
Apr 05, 2017
Campaign India Team

Hakuhodo Percept ropes in Sharad Mathur as SVP

Mathur moves from FCB Ulka

Hakuhodo Percept appoints Samir Datar as SVP - planning
Apr 06, 2017
Campaign India Team

Hakuhodo Percept appoints Samir Datar as SVP - planning

Moves from Grey Delhi where he was VP and branch head

Bata looks to move on from 'school shoes' perception with Kriti Sanon
May 28, 2018
Campaign India Team

Bata looks to move on from 'school shoes' perception with Kriti Sanon

Watch the ad film conceptualised by Contract Advertising here

Maneeza Ahuja appointed as branch head of Percept/H, Delhi
Mar 23, 2017
Campaign India Team

Maneeza Ahuja appointed as branch head of Percept/H, Delhi

She has the additional responsibility of leading the North India portfolio of Percept One

Jiten Bhagat elevated as CEO at Percept/H
Nov 25, 2015
Campaign India Team

Jiten Bhagat elevated as CEO at Percept/H

He was COO prior; succeeds Amitava Mitra who exited last year

'We are seeing a significant change in the perception of Ford now': Rahul Gautam
Aug 21, 2018
Raahil Chopra

'We are seeing a significant change in the perception of Ford now': Rahul Gautam

We caught up with the VP-marketing of Ford in India for a chat on the car maker's India plans...

Percept merges agencies Mash and IBD
Apr 10, 2014
Campaign India Team

Percept merges agencies Mash and IBD

The development was effective 1 April 2014

Hakuhodo Percept wins Sleepwell's creative duties
Oct 15, 2015
Campaign India Team

Hakuhodo Percept wins Sleepwell's creative duties

​A​ccount won following multi-agency pitch

Percept integrates media, OOH units; Shripad Kulkarni exits
Jul 07, 2015
Campaign India Team

Percept integrates media, OOH units; Shripad Kulkarni exits

PM Balakrishna and Rajneesh Bahl will be EVPs at newly formed Percept Media

Percept One bags Panchshil Realty’s integrated duties
Oct 17, 2016
Campaign India Team

Percept One bags Panchshil Realty’s integrated duties

Mandate includes media and digital

Sanjay Shukla exits Percept One; Nupur Mahajan takes charge as CEO
Feb 25, 2016
Campaign India Team

Sanjay Shukla exits Percept One; Nupur Mahajan takes charge as CEO

Mahajan was an independent consultant prior to joining Percept in December 2015

Rohit Gopakumar joins Percept’s IP vertical
Sep 19, 2011
Campaign India Team

Rohit Gopakumar joins Percept’s IP vertical

Prior to this, Gopakumar was with Aidem Ventures in the capacity of director and executive vice-president

Amazon proves perception wrong, with #WhenAWomanshops
Jan 12, 2016
Campaign India Team

Amazon proves perception wrong, with #WhenAWomanshops

Watch the social experiment executed by Ogilvy & Mather here

Maruti Suzuki chooses Hakuhodo Percept for new launch
Mar 09, 2015
Campaign India Team

Maruti Suzuki chooses Hakuhodo Percept for new launch

Account won post multi-agency pitch

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