Opinion: Indian Premier League, Indexes and Inanities  
Advertising

Opinion: Indian Premier League, Indexes and Inanities

Anand Halve is co-founder, Chlorophyll
Kiran Khalap’s Blog: Please don’t read. Just listen. 
Marketing

Kiran Khalap’s Blog: Please don’t read. Just listen.

Kiran Khalap, co-founder, chlorophyll brand & communications consultancy, explains one of the unbroken threads of the Indian civilisation, visible in businesses even today
Opinion: Too much of a good thing not always wonderful  
Advertising

Opinion: Too much of a good thing not always wonderful

Anand Halve is co-founder of Chlorophyll
Double Standards: Does the chaos around the CWG harm the Nation Brand? 
Advertising

Double Standards: Does the chaos around the CWG harm the Nation Brand?

We break from the normal Q&A format to accommodate our experts on brands on their views of the impact of the CWG on brand India. We asked them the following questions, and they ...
Of looking up to others and down on ourselves 
Advertising

Of looking up to others and down on ourselves

Anand Halve, co-founder, Chlorophyll questions why India feels the need to constantly derive its cultural and sociological context from the West
Will crowdsourcing be a threat to agencies? 
Advertising

Will crowdsourcing be a threat to agencies?

It’s a welcome trend that can benefit the brand, but the advertising agency still can play a role, discovers Arati Rao
Chlorophyll launches corporate alignment tool Litmosi 
Advertising

Chlorophyll launches corporate alignment tool Litmosi

chlorophyll recently celebrated ten years of its existence. The branding consultancy, headed by Kiran Khalap (pictured, right) and Anand Halve (pictured, left) used the ...
Of accelerated rises and of accelerated falls 

Of accelerated rises and of accelerated falls

The shelf life of a conceptEvery now and again, one hears laments about the redundancy of innovations. The demise of the telex machine, the passing away of the humble calculator...
Marketers are the suckers born every minute 

Marketers are the suckers born every minute

Americans are delightfully simple. If they are convinced about a concept or a line of thinking, they’ll say, “I’ll buy that!”The language of commerce - ...
Chlorophyll.in wins at Internet Advertising Competition 
Digital

Chlorophyll.in wins at Internet Advertising Competition

Chlorophyll's new website www.chlorophyll.in has won the best professional services website award 2009 hosted by the IAC (Internet Advertising Competition).The website has been ...
Brand, not communication, is the behaviour 

Brand, not communication, is the behaviour

There is an oft-repeated story, possibly apocryphal, about the commitment to customer satisfaction at Nordstrom, the famous US retailer. The story goes that the brand is so ...
Buyer beware, advertisers are out to get you! 

Buyer beware, advertisers are out to get you!

Advertising is often out of touch with reality. Of course this is partially intrinsic to the profession. After all, it is the job of the 'Dream merchants' to suggest to ...
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3 October 2014