Search results for "Touchstone Advertising"
Subbu's blog: The touchstone of emotion
The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands
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Veteran Matthew Godfrey returns to advertising with MediaMonks
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world
Unveiling the trends revolutionising advertising in 2024
Makani Creatives' Suchana Sarkar takes a deep dive into the insights and innovations shaping the advertising and marketing landscape, from the resurgence of brand identity to the disruptive potential of AI, and more
January 2024 advertiser of the month: Vaseline
The brand recently brought Orry on board for a brand collaboration
CCPA partners with ASCI to bolster advertising regulation in India
Cases concerning misleading advertisements escalated by ASCI will be ‘promptly addressed and handled in strict accordance with the Consumer Protection Act 2019 by the CCPA’ , as per the joint statement issued by the regulatory bodies
Why OTT is influencing the next big trends in advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
December 2023 advertiser of the month: Policybazaar
The brand recently brought back Kapil Sharma as its brand ambassador and launched a campaign to educate customers about the benefits of comparing and buying insurance
Goafest brings back 'Advertising Rocks' musical showcase for 2024
Showcase your musical chops at this year's festival, as the melody-filled contest returns for its second year.
LIC issues public caution notice against fraudulent advertising
The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name or image of any of its officials, or display brand logos for advertising purposes.
No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic
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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
Creative critique: Tokenism in advertising- a reflection on International Women's Day
The author provides a critical analysis of the portrayal of women in this year's International Women's Day campaigns, advocating for genuine representation and empowerment
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Google allows advertisers to audit ads in Search Partner network
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
The high risk, high reward game of advertising on WhatsApp
With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one of the world's most popular communication channels?
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Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards
Looking back, looking forward: Aditya Kanthy, Omnicom Advertising Services
The CEO of the recently-formed Omnicom Advertising Services in India, Aditya Kanthy shares his hopes and fears for the year ahead
'Fuzzy Feelings' is Apple's delicate touch to festive advertising
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad
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Nielsen rolls out CTV measurement for APAC advertisers on YouTube
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets
July 2023 advertiser of the month: Flipkart
Flipkart launched a new ad campaign featuring Jackie Shroff and Archana Puran Singh to communicate about the deals offered on deliveries
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