Search results for "Touchstone Advertising"
Subbu's blog: The touchstone of emotion
The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands
Veteran Matthew Godfrey returns to advertising with MediaMonks
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world
Unveiling the trends revolutionising advertising in 2024
Makani Creatives' Suchana Sarkar takes a deep dive into the insights and innovations shaping the advertising and marketing landscape, from the resurgence of brand identity to the disruptive potential of AI, and more
January 2024 advertiser of the month: Vaseline
The brand recently brought Orry on board for a brand collaboration
December 2023 advertiser of the month: Policybazaar
The brand recently brought back Kapil Sharma as its brand ambassador and launched a campaign to educate customers about the benefits of comparing and buying insurance
No advertiser owes a media platform
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
Creative critique: Tokenism in advertising- a reflection on International Women's Day
The author provides a critical analysis of the portrayal of women in this year's International Women's Day campaigns, advocating for genuine representation and empowerment
Google allows advertisers to audit ads in Search Partner network
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
The high risk, high reward game of advertising on WhatsApp
With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one of the world's most popular communication channels?
Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
Their second win since 2012, P&G are the only brand to achieve such a milestone in the history of the Awards
Looking back, looking forward: Aditya Kanthy, Omnicom Advertising Services
The CEO of the recently-formed Omnicom Advertising Services in India, Aditya Kanthy shares his hopes and fears for the year ahead
Nielsen rolls out CTV measurement for APAC advertisers on YouTube
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets
'Fuzzy Feelings' is Apple's delicate touch to festive advertising
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad
July 2023 advertiser of the month: Flipkart
Flipkart launched a new ad campaign featuring Jackie Shroff and Archana Puran Singh to communicate about the deals offered on deliveries
Dave Trott's blog: Advertising as crossword clues
Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott
Campaign India Crash Course: Festive advertising
In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising
Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts
A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit
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