Sakina Pittalwala
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Opinion
Mar 19, 2024
Gen X: The original harbingers of change
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
Opinion
Oct 19, 2022
Opinion: Unstereotyping for inclusivity
The author shares insights on different brand's endeavours to be more inclusive and diverse
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