The shortlists and jury for the second edition of the Campaign India Film Crest Awards (CIFCA) have been announced.
These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023, and February 28, 2024.
The jury for the second edition of the awards includes:
- Mayur Verma, chief creative officer, 82point5
- Hemant Shringy, chief creative officer, BBDO India
- Ramanuj Shastry, co-founder and director, Infectious Advertising
- PG Aditya, Creative Talent
- Vikram Pandey (Spiky), national creative director, Leo Burnett
- Navin Talreja, founding partner, The Womb
- Namita Roy Ghose, director, White Light Productions
- Anupama Ahluwalia, producer, Zig Zag Films Pvt Ltd
- Shweta Venkat, film editor
- Ehsaan Noorani, music composer
- Dhruv Ghanekar, music composer
- Rajesh Ramaswamy (RamSam), founder, The Script Room; filmmaker, Coconut Films
- Sylvester Fonseca, director of photography
- Shashanka Chaturvedi (Bob), director, Good Morning Films
- Hemant Bhandari, film producer, Chrome Pictures
The shortlists for 2024 are as follows:
| Category | Sub Category | Production House | Campiagn Title | Campiagn Brand |
| Production | Best use of celebrity in the film | BANG BANG MEDIACORP | Hyundai Creta | Hyundai |
| Production | Casting & Performance | BANG BANG MEDIACORP | More 'Banana Chips' | More Retail |
| Production | Costume | BANG BANG MEDIACORP | Naukri.com 'Weightlifting' | Naukri.com |
| Production | Production Design/Art Direction | BANG BANG MEDIACORP | Maxkleen 'Duel' | Maxkleen |
| Production | Casting & Performance | Chrome Pictures | New Colgate Strong Teeth | Colgate India |
| Production | Animation Mix Media | Corcoise Films | Madhya Pradesh Tourism - Many Lifetimes | Madhya Pradesh Tourism |
| Production | Best use of celebrity in the film | Corcoise Films | Livspace Haunted - Closet | Livspace |
| Production | Best use of celebrity in the film | Corcoise Films | Livspace Haunted - Kitchen Cabinet | Livspace |
| Production | Best use of celebrity in the film | Corcoise Films | Subway - Genius | Subway |
| Production | Casting & Performance | Corcoise Films | Roff - Mother in Law | Dr.Fixit - Roff |
| Production | Casting & Performance | Corcoise Films | M Seal - Handkerchief | M Seal |
| Production | Animation Mix Media | Good Morning films | Fund Island | U Gro Capital |
| Production | Cinematography | Good Morning films | SAVLON | Khayal Rakhne Waale Haath | Savlon Handwash |
| Production | Animation Mix Media | Hungry Films | The Real Magic of Pujo | Coke |
| Production | Cinematography | Hungry Films | Ode to Mumbai | Acko |
| Production | Casting & Performance | Little Lamb Films | Red Label - Social Network | HUL - Red Label Tea |
| Production | Production Design/Art Direction | Little Lamb Films | Asian Paints - Durga Pujo | Asian Paints |
| Production | Cinematography | LoudMouth Film | Dhoondenge Toh Milega : Anmol Sidhu's Search Story | |
| Production | Best use of celebrity in the film | Native Films | Barber Ke Barabar | Philips |
| Production | Cinematography | Native Films | For now, For a Lifetime | Levi's |
| Production | Best use of celebrity in the film | Nirvana Films | Meesho - Airport and Cafe | Meesho |
| Production | Production Design/Art Direction | Nirvana Films | IKEA - A little Ikea makes everything new. | IKEA |
| Production | Animation Mix Media | Qissé Films | Eggoz "Ande to Jaante hai" | Eggoz Nutrition |
| Production | Cinematography | Qissé Films | Missing "Online Friend?" | SaveMissingGirls |
| Production | Stop motion | Qissé Films | Eggoz "Ande to Jaante hai" | Eggoz Nutrition |
| Production | Best use of celebrity in the film | Ramesh Deo Production | GOOGLE PIXEL 8 - UNBOXING | GOOGLE PIXEL |
| Production | Animation Mix Media | Studio Eeksaurus Productions | The Seed | Studio Eeksaurus Productions |
| Production | Best use of celebrity in the film | Sun City Studios | Fireboltt Android The Smartest Smart Watches | Fireboltt |
| Production | Casting & Performance | The Yellow Umbrella FIlms | It Starts with your name | Starbucks |
| Category | Sub Category | Production House | Campiagn Title | Campiagn Brand |
| Post Production | Visual Effects/CGI | Coconut Films | Shudhum Gel | Vim |
| Post Production | Editing | Corcoise Films | Myntra - End of Reason Sale | Myntra |
| Post Production | Editing | Corcoise Films | Myntra - End of Reason Sale Kiara 2 | Myntra |
| Post Production | Grading | Good Morning films | SAVLON | Khayal Rakhne Waale Haath | Savlon Handwash |
| Post Production | Visual Effects/CGI | Good Morning films | Bajaj Pulsar - Riderless | Bajaj Pulsar |
| Post Production | Editing | Hungry Films | Dabbawala | Vi |
| Post Production | Visual Effects/CGI | Hungry Films | The Real Magic of Pujo | Coke |
| Post Production | Editing | LoudMouth Film | Dhoondenge Toh Milega : Mujahid's Search Story | |
| Post Production | Grading | LoudMouth Film | Dhoondenge Toh Milega : Anmol Sidhu's Search Story | |
| Post Production | Grading | LoudMouth Film | Whistle Invisible Aligners: Kiss | Whistle |
| Post Production | Grading | Native Films | For now, For a Lifetime | Levi's |
| Post Production | Grading | Vanilla Films | Tata Power- The Globe | Tata Power |
| Category | Sub Category | Production House | Campiagn Title | Campiagn Brand |
| Music | Original Score / Jingle | Corcoise Films | Madhya Pradesh Tourism - Many Lifetimes | Madhya Pradesh Tourism |
| Music | Adapted Jingle | Good Morning films | COKE ZERO | Really ? | Coca Cola India |
| Music | Adapted Jingle | Good Morning films | SAVLON | Khayal Rakhne Waale Haath | Savlon Handwash |
| Music | Sound Design | Good Morning Films | Bournville - Taste So Intense | Cadbury Bournville |
| Music | Original Score / Jingle | Hungry Films | The Real Magic of Pujo | Coke |
| Music | Sound Design | Kitchen.Video | Change Is Growth | Protean |
| Music | Adapted Jingle | LoudMouth Film | Dhoondenge Toh Milega : Anmol Sidhu's Search Story | |
| Music | Adapted Jingle | LoudMouth Film | Whistle Invisible Aligners: Kiss | Whistle |
| Music | Original Score / Jingle | Nirvana Films | Asian Paints Damp Proof | Asian Paints |
| Music | Sound Design | Thinkpot | The Maidaan Called India | Cult Sport |
| Category | Sub Category | Production House | Director and Producer | Campiagn Brand | Campiagn Title |
| Best Direction | Best Film (Director & Producer) - Apps, E-commerce and E-Gaming | BANG BANG MEDIACORP | Ryan Mendonca, Roopak Saluja and Aditi Kapadia | More Retail | More 'Watermelon' |
| Best Direction | Best Film (Director & Producer) Beverages & Food | BANG BANG MEDIACORP | Ryan Mendonca, Roopak Saluja and Aditi Kapadia | Britannia Nutrichoice | Britannia Nutrichoice 'Office' |
| Best Direction | Best Film (Director & Producer) Education - Including EdTech | BANG BANG MEDIACORP | Ryan Mendonca, Roopak Saluja and Aditi Kapadia | Naukri.com | Naukri.com 'Weightlifting' |
| Best Direction | Best Film (Director & Producer) Education - Including EdTech | BANG BANG MEDIACORP | Ryan Mendonca, Roopak Saluja and Aditi Kapadia | Naukri.com | Naukri.com 'Bomb Squad' |
| Best Direction | Best Film (Director & Producer) Health care & pharmaceuticals | BANG BANG MEDIACORP | Ryan Mendonca, Roopak Saluja and Aditi Kapadia | Acuvue | Acuvue 'Snake' |
| Best Direction | Best Film (Director & Producer) - FMCG | Chrome Pictures | Amit Sharma and Daniel Amanna | Lever Ayush | Not Aaaahh ! Ayurveda |
| Best Direction | Best Film (Director & Producer) - FMCG | Chrome Pictures | Hemant Bhandari and Abhishek Notani | Sunfeast Mom's Magic Cookies | Sunfeast Mom's Magic | Basketball Coach |
| Best Direction | Best Film (Director & Producer) Banking, Insurance & Agriculture | Coconut Films | Prashant Madan, Nupur Guha, Tushar Raut and Minoti Ashar | SBI (State Bank of India) | Savings Account |
| Best Direction | Best Film (Director & Producer) - Apps, E-commerce and E-Gaming | Corcoise Films | Vishwesh Krishnamoorthy, Bhavin Gajria and Cyrus Pagdiwala | Livspace | Livspace Haunted - Kitchen Cabinet |
| Best Direction | Best Film (Director & Producer) - Apps, E-commerce and E-Gaming | Corcoise Films | Vishwesh Krishnamoorthy, Bhavin Gajria and Cyrus Pagdiwala | Livspace | Livspace Haunted - Closet |
| Best Direction | Best Film (Director & Producer) Household products | Corcoise Films | Prasoon Pandey and Cyrus Pagdiwala | M Seal | M Seal - Handkerchief |
| Best Direction | Best Film (Director & Producer) Automotive | Good Morning films | Afshan Hussain Shaikh, Shashanka Chaturvedi, Robin D'Cruz, Vikram Kalra and Doris George | Bajaj Chetak | Electric Chetak | Fully Lifeproof |
| Best Direction | Best Film (Director & Producer) Beverages & Food | Good Morning Films | Shashanka Chaturvedi, Vikram Kalra and Robin D'Cruz | Cadbury Bournville | Bournville - Taste So Intense |
| Best Direction | Best Film (Director & Producer) Beverages & Food | Good Morning films | Afshan Hussain Shaikh, Shashanka Chaturvedi, Robin D'Cruz, Vikram Kalra and Doris George | Coca Cola India | COKE ZERO | Really ? |
| Best Direction | Best Film (Director & Producer) Household products | Good Morning films | Afshan Hussain Shaikh, Shashanka Chaturvedi, Robin D'Cruz, Vikram Kalra and Prasanna Naik | Sleepwell | Did you Sleepwell? |
| Best Direction | Best Film (Director & Producer) - Public Service | Hungry Films | Mahesh Gharat and Dharam Valia | St. Jude ChildCare Centres India | The Impossible Task |
| Best Direction | Best Film (Director & Producer) Automotive | Kitchen.Video | Koushik Sarkar and Avishek Ghosh | Matter Electric Motorbike | The 22nd Century Motorbike |
| Best Direction | Best Film (Director & Producer) Beverages & Food | Little Lamb Films | Nobin Dutta and Monalisa Mukherji | HUL - Red Label Tea | Red Label - Social Network |
| Best Direction | Best Film (Director & Producer) Household products | Little Lamb Films | Nobin Dutta and Monalisa Mukherji | Asian Paints | Asian Paints - Durga Pujo |
| Best Direction | Best Film (Director & Producer) - Apps, E-commerce and E-Gaming | LoudMouth Film | Aakash Bhatia and Priyanka Bangia | Dhoondenge Toh Milega : Anmol Sidhu's Search Story | |
| Best Direction | Best Film (Director & Producer) Health care & pharmaceuticals | LoudMouth Film | Aakash Bhatia and Priyanka Bangia | Whistle | Whistle Invisible Aligners: Kiss |
| Best Direction | Best Film (Director & Producer) Household products | Nirvana Films | Kishore Srinivas and Sneha Iype | IKEA | IKEA - A little Ikea makes everything new. |
| Best Direction | Best Film (Director & Producer) - Apps, E-commerce and E-Gaming | Potli Baba Mediahouse | Karan Shetty, Beliappa & Junnsan | MPL Carrom Champs | Takaash Takaash |
| Best Direction | Debutant director of the year (Lesser than 3 films) | Qissé Films | Aditi Indira Rawat and Richa Maheshwari | SaveMissingGirls | Missing "Online Friend?" |
| Best Direction | Best Film (Director & Producer) - Electronics | Sun City Studios | Rahul Bharti and Zuleikha Gupta | Fireboltt | Fireboltt Android The Smartest Smart Watches |
| Best Direction | Best Film (Director & Producer) Lifestyle | Sun City Studios | Rahul Bharti and Zuleikha Gupta | Shark Tank India Season 3 | Corporate Bidaai |
| Best Direction | Best Film (Director & Producer) Automotive | Vanilla Films | Harshik Suraiya and Vinit Bhatt | Ather | Quick. Quicker. Ather |
| Category | Sub Category | Production House | Director and Producer | Campiagn Brand | Campiagn Title |
| Production | Best animation Film (Director & Producer) | Corcoise Films | Prasoon Pandey and Cyrus Pagdiwala | Madhya Pradesh Tourism | Madhya Pradesh Tourism - Many Lifetimes |
| Production | Best animation Film (Director & Producer) | Hungry Films | Vijay Sawant and Dharam Valia | Coke | The Real Magic of Pujo |
| Production | Best animation Film (Director & Producer) | Studio Eeksaurus Productions | Suresh Eriyat and Nilima Eriyat | Studio Eeksaurus Productions | The Seed |
For passes to attend the awards night on May 7, please contact Dinika Tahilramani at [email protected].
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