generative ai
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Why international airlines want a piece of Air India’s chatbot technology
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
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'Centre on people': Meta's monetisation lead on the rise of generative AI tools
Meta's John Hegeman explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations
Google unveils its first AI-powered search ad features
Gemini’s first integration automatically generates relevant content for advertiser’s creative and performance assets, including images, headlines, descriptions and keywords
Wesley ter Haar on the difference AI makes to creative content
Media Monks' bearded boy wonder celebrates the power of creative scale through AI while looking back at his company's humble roots inspired by the Wu-Tang Clan
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