Piggybacking on the massive interest that their first film featuring Ranveer Singh generated, Bold Care, a sexual health and wellness brand, has launched a sequel in continuation of their #TakeBoldCareOfHer campaign.
Promoting its product, 'Extend Delay Spray', the new film showcases Singh, who is also the co-founder of the brand, hilariously taking on the role of a teleshopping show host.
He has re-united with the famed internet personality Johnny Sins in the ad, seemingly set in the 90s, that blends comedy with informative content, with an aim to foster open conversations about sexual wellness while simultaneously marketing their product.
Conceptualised by Moonshot, the brand film was written by Tanmay Bhat, Devaiah Bopanna and team, directed by Ayappa KM and produced by Early Man Films.
Campaign’s take: Discussions of sexual wellness and health may not be common dinner party conversations but when you have one of India’s current superstars using his brand of humour to stir interest and create awareness about it, it takes the “shame” out of these taboo subjects. Embracing awkwardness with humour works wonders to break the ice and when the campaign has the dextrous touch of Bhatt and team, it surely promises top of mind recall.
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