When creativity clashes: The ongoing battle for IP rights during ad pitches
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently ...
Advertising
21 hours ago
When creativity clashes: The ongoing battle for IP rights during ad pitches
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
In-Depth
23 hours ago
40% of women work through high levels of menstrual ...
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
Advertising
15 hours ago
Abby Awards 2024 announces jury chairs
Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.
Advertising
21 hours ago
Gen AI has created an 'iPhone moment': Coca-Cola's ...
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Media
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Why Connected TV will be a disruptive force in the ...
As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.
Advertising
Apr 23, 2024
BBDO's Nikhil Mahajan on cultivating growth, clients and creativity
EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.
Advertising
20 hours ago
It's Monday, kick off the week with the latest ...
Omnicom Media Group, Amagi, Virtue Worldwide, Social Beat and more, in our weekly round-up.
Advertising
21 hours ago
‘A significant shift in the platform's monetisation ...
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
Marketing
3 days ago
Nespresso to launch in India by late 2024
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Advertising
3 days ago
LIC issues public caution notice against fraudulent ...
The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name or image of any of its officials, or display brand logos for advertising purposes.
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Media
3 days ago
Panasonic nurtures next generation of reporters in ...
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
Advertising
3 days ago
WPP blames Pfizer loss and tech client cuts for ...
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Advertising
4 days ago
Hindustan Unilever announces leadership changes, ...
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Marketing
3 days ago
Pooja Asar joins Tata Passenger Electric Mobility ...
Asar moves from her former position as vice president of Marketing at Paytm.
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Advertising
4 days ago
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
The Work
Media
Apr 24, 2024
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Advertising
Apr 23, 2024
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's ...
Sometimes all you need is a chocolate bar to Perk you up.
Advertising
Apr 19, 2024
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Advertising
Apr 16, 2024
Shah Rukh Khan delivers message of success with humility in latest Denver ad
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Advertising
Apr 15, 2024
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the ...
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Advertising
Apr 15, 2024
Big Brother is watching you: Audible stages 1984 takeover of The Guardian
George Orwell 'returns' to The Observer in new ad campaign.
The Work
Apr 12, 2024
Colgate takes on the not-so-sweet problem of forgetting to brush at night
Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.
Videos
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Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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Legrand India launches 'E-Shop', redefining ...
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Content Creators Vanish, Axis Bank Leads Inquiry
Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar
PROMOTED
Aug 18, 2023
The California Walnut Commission issues RFP
Agency requests for proposals: (1) Trade Representative/Marketing Services Agency (2) Public Relations and Advertising Agency
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