Tide has announced the appointment of Shah Rukh Khan as brand ambassador and rolled out a campaign featuring the actor.
The campaign consists of a film in which Khan, who is popularly known as SRK, reveals that Tide is the real 'SRK' - stain removal king.
Mukta Maheshwari, chief marketing officer, P&G India; and vice president, fabric care, P&G India, said, “P&G, home to the world's number one detergent brand, is committed to solving everyday consumer needs with superiority that drives brand preference. We're delighted with the partnership with Shah Rukh Khan and his endorsement of the new and improved Tide as the stain removal king. Tide, the world's number one detergent brand, is focused on offering laundry solutions that delight consumers every day where it matters most. In this continued endeavor, we're thrilled that Tide has upgraded to remove deep-seated stains and offer an outstanding clean on the toughest stains. We are delighted to have SRK recommend Tide as the ‘asli/real SRK – stain removal King’ to consumers and fans across the country."
