Marketing
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
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24 hours with...Bhavik Bhandari
Catch up with Bhavik Bhandari, chief sales and marketing officer for Ashwin Sheth Group, as he takes us through a day in the life.
Abby Awards 2024 announces jury chairs
Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Moves and wins roundup: Week of 29 April
Read all the latest news from the marcomms world including updates from Infinity Advertising Services, Brand Visage Communications, SGA PR, Whisper, Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.
Nespresso to launch in India by late 2024
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
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Panasonic nurtures next generation of reporters in India with Kid Witness News
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
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Safety concerns rise as MDH and Everest spices face international bans
The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
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Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
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The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a month
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
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Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
BluSmart puts creative account up for pitch
EXCLUSIVE: The EV ride-hailing brand is looking for a 360-degree account partner, with the pitch based out of New Delhi.
Why McCann’s global chief creative wants more work from an ‘open kitchen’
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
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World Earth Day 2024: 1,000 agencies say no to fossil fuels
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
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