Advertising
Goafest brings back 'Advertising Rocks' musical showcase for 2024
Showcase your musical chops at this year's festival, as the melody-filled contest returns for its second year.
Should Goafest have been rescheduled in 2024?
SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.
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Durex asks consumers to become 'explorers' in bold new campaign
"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.
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Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
Leo Burnett appoints Anirban Roy as CSO
With over two decades of experience, Roy will be responsible for bolstering the agency's creative standing and driving key growth ambitions.
Abby Awards 2024 announces jury chairs
Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Moves and wins roundup: Week of 29 April
Read all the latest news from the marcomms world including updates from WPP, FCB Ulka, Infinity Advertising Services, Brand Visage Communications, SGA PR, Whisper, Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.
‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.
When creativity clashes: The ongoing battle for IP rights during ad pitches
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
LIC issues public caution notice against fraudulent advertising
The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name or image of any of its officials, or display brand logos for advertising purposes.
Hindustan Unilever announces leadership changes, appoints new executive director
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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Data-driven insights essential for navigating cookie-less digital marketing: KIT Global
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Breaking down the latest developments from Patanjali Ayurved's continued scrutiny over misleading ads
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
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